
How the Communications Revolution Will Change Our Lives
by Frances Cairncross
of the Ecnomist
Reviewed by Colleen Abt
I would define this book as entertaining and informative covering a variety of issues that is perfect for any business student and/or anyone interested the telecommunications field. It is an IDEAS book on how the Internet connects people to information, services, entertainment and how new technology is changing and distance is no longer a relevant factor in our lives.

Chapter 1 THE
3 communications fast –changing game changers
- Telephone - Invented in 1876
- Television – First transmission 1926
- Computer – Invented in 1940’s
Revolutionizing transformations for each since late 1980’s
The Telephone experienced astonishing increase in long-distance carrying capacity and development of mobility.
o Glass fibers (fiber-optic) carry digital signals could carry 3 million conversations
o Drastic fall in cost of computing power allow inexpensive long distance calling
· Mobile phones-one of the most important devices for communicating
o Can't live without a cell phone? (could literally save a life)
§ Mt. Everest-2 lost climbers reunite
§ September 11th – people found in rubble
Television revolutionized by transmitting in digital not analogue
o Result – compressed signals allowing far more channels to be transmitted via satellite, cable and over air
o TV united a nation with broadcast of JFK’s funeral
Networked Computer fastest evolving revolutions
§ Dramatic growth in computer power
Moore' Law - Named after Gordon Moore, co-founder of Intel, the world’s leading computer chip manufacturer describes a long-term trend in the history of computing hardware.
States computing power would double approximately every 2 years and become less expensive to produce
- Holds true for last 3 decades (see link below)
- Increased connectivity
http://allthingsd.com/20110504/moores-law-is-alive-and-well-and-intel-will-prove-it-today/
Chapter 4 THE INTERNET
o Initially funded and used in 1960’s by the military (Dept of Defense)
o Designed by Paul Baran of Rand Corp. to withstand nuclear attack
Entered public sector in 1990’s
Available for anybody – no fees, licensing or permissions needed !!
o Nobody owns, maintains or regulates the Internet
o Used for entertainment, research, e-commerce, electronic mail and much more
Internet enables global business
Chapter 9 SOCIETY, CULTURE AND THE INDIVIDUAL
Factors like cost, convenience and culture will determine how technology will evolve
Societal effects
o New communities built in cyberspace changing the ways people socialize
o Make communication and access of information convenient for the masses
New communities (interest based) Email, Facebook, Twitter, Groupon
o Easier to bully and commit crimes
Cultural effects

o Narrow the gaps between rich and poor
o Infrastructure of cities will be different since more people work from home
Individual effects
o Individuals are skeptical of change but change is necessary for progress
o More people can work and be educated from home
o New jobs in computer fields including security
Reflection and Analysis
The Death of Distance discusses TRENDS based upon the belief that as countries become more intertwined with global economy the FREEDOM TO COMMUNICATE WILL PROMOTE PEACE. We have seen examples that this can become reality with the relatively peaceful recent revolution in Egypt. Facebook was the tool that was used to allow people to freely speak and organize the revolution. The globalization of communications makes our lives so much easier because it erases the geographic, language and other barriers that limited us from interacting with the world. Now we can think globally and act globally, literally. But remember, nothing is really free. Individuals should pay for these new freedoms by taking responsibility for their own lives and concentrate on being active members of society, working toward the COMMON GOOD.
As the technological revolution continues, shortcomings and negative impacts become more noticeable and limiting. One shortcoming is tracking capability. In emergencies it can be good but who knows what Big Brother is tracking through our electronic devices. Companies are also tracking our habits, our privacy is becoming harder to protect. Perhaps the most negative impact is that criminals can use these technologies to victimize innocent people. However, on the other hand, law enforcement can use the same technology against criminals to convict them. The Internet is like an unstoppable force that is a powerful tool allowing people from different countries and cultures to communicate learn and share. I agree with Caircross that these communications technologies benefits will far outweigh the negatives. Knowledge is power and the Internet enables people from all walks of life to obtain knowledge.
Read more about how technology is changing the world - Facebook/Egypt (click link below.)
http://www.cnn.com/2011/TECH/innovation/02/21/egypt.internet.revolution/index.html
Questions to Consider
1) Considering the impact the Internet has recently had on government like its role in the successful overthrow of a dictator in Egypt- How will the death of distance continue to shape our society in the future in regards to politics?
2) Globalization of communications makes it harder to enforce laws. How can the Internet be regulated to protect world citizens against terrorism, child pornography, libel, taxation and other crimes that are easier to commit because of Internet?
3) Recently, Watson, supercomputer appeared the game show, Jeopardy. Do you think a computer will ever be a match for the human brain?THANK YOU for taking the time to read my review and interpretation of The Death of Distance.
Hi Colleen!
ReplyDeleteGreat post and this sounds like another interesting book for me to read! I find this topic a very relevant one when thinking of modern ethical issues. With the growth of globalization and frequently "westernization", different cultures, religions, and politics are now colliding. As this book points out technology is a huge game changer too! It makes one have to consider what is right and wrong on a more frequent basis as you are seeing and experiencing different viewpoints and ideas.
I like that this book feels overall this scenario is a positive one. I do tend to agree with that as with globalization allows us as humans to step out of our norms and comfort zones and see and experience new things and ideas! I also think that the growth of technology is a positive thing as it not only connects us with others, but it gives us more power as well. It's the same principle as discussed in the book I reviewed on Google...technology equals power for the people. We have access to each other and information which makes us stronger and smarter as a whole!
To answer your questions:
1. I think the death of distance will start creating more homogenous political structures. Countries will start to work together and function together more as a group. I immediately think of the European Union and the Euro as an example of this.
2.That is a tough one. I think that countries will have to start working together to crack down on this type of behavior, but I am not sure how successful that will ever be. If countries and their political structures do become more intertwined, then a successful battle against these negative actions could be possible.
3. I don't think a computer will ever be a true match. Humans have adaptability and creativity in their thinking which I don't feel computers have or will ever have.
Great blog Colleen!
Shelley,
ReplyDeleteThanks for your comments, well said. I too think technology makes people smarter as a whole. I also agree that countries will be able to use technology as a tool to help them create more homogenous political structures. I don't think a computer will ever be a true match either.
Thanks.
Hello Colleen,
ReplyDeleteNice post.
Well we know that technology is a beast that t will continue to grow for good or bad.
The internet has enabled people to work together that previously unable to because of distance. I am sure it is paving the way for international government. Also I think that we will not be going to voting poles in the future. We will have our own unique identifiers and be able to cast our ballots from our personal electronic devices.
I am not sure how to regulate but law enforcement is getting very educated and smart about tackling cyber crime.
Computers are not human flesh the can endore a lot more and calculate faster than the human mind. The catch is they can only work with what has been programmed into them and guess what we program them :o)
Cheryl,
ReplyDeleteThanks. I agree, good or bad it is here to stay. I often wonder where it will end. Sometimes, I think it is too much and although, good, people are so distracted by technology they can't even drive without looking at their phones.
3) Recently, Watson, supercomputer appeared the game show, Jeopardy. Do you think a computer will ever be a match for the human brain?
ReplyDeleteHi Colleen,
Great review! You covered some pretty significant areas in the history of the telephone, television, and internet in your blog. It seems there can be no great strides without great drawbacks. This is true of the internet and globalization. Just once, I would love to not have a downside.
But what grabbed my attention was question number 3, (referenced above), to which I respond; they don’t call it ARTIFICIAL INTELLEGENCE for nothin. According to Oracle Think, (at least thru the immediate distant future) the human brain is in no danger of losing the title. As of now, the computer is still inferior in way too many aspects. For example, by estimation, the human brain has about 100 million MIPS worth of processing power while recent super-computers only has a few million MIPS worth in processor speed. That said, the brain is still the winner in the race. Because of the cost, enthusiasm and efforts still required, computer technology has still some length to go before it will match the human brain's processing power.
http://library.thinkquest.org/C001501/the_saga/compare.htm
Hi Ronya,
ReplyDeleteThanks so much for your insightful comments. Amen about artificial intelligence. Computers and machines are great but they are lacking the emotional thoughts that make the human brain the amazing thing that it is.
Hi Colleen,
ReplyDelete1) I think we are still realizing the impacts that the internet is having on politics. Since "web 2.0" and social networking in real time have taken off, the implications are still unfolding. I really think it's changing the way elections are organized and more people are being reached. It's also a way for politically like-minded people to connect with each other and have an impact on elections.
2) As the lines between countries disappear on web, they will need to work together to pursue criminals, enforce laws, and protect people. There is just no other way. We need cooperation in this area.
3) The human brain is very mysterious. We still do not even understand how it really works. I think it's estimated that we only use about 3% of it's computing power so computers have a long way to go. However, it's not just thinking that a computer will need to do. We have the ability to create new thoughts and new ideas. We can ponder, express, and change our minds. We can learn, grow, and change. Machines will never be able to do that.
Really great review Colleen!
ReplyDeleteIt really brings out what an impact technology is having on so many things in the world today. I feel that technology can and will always be used for good and unfortunately bad. I like to think that technology will not only assist on bringing countries together on various aspects but also keep communication strong. I am sure that there are things going on that we are not and never will be aware of through technology. Countries will hopefully come together on many topics and I think that technology can help make that unity a reality. Things take time and I feel that this unity on various topics is definitely still in the process but hopefully it will positively impact all. Technology has helped, I think, get societies voice heard by their political representatives. I know that many political figures strive to do what is best for the constituents that they serve as well as the entire county, state, or country. Technology as helped our voice be heard by not only the political figures but also others that may have the same views as our own. This way we come together to make our one voice even louder.
Through the Internet, communities, states, etc. will come together to protect world citizens against terrorism, child pornography, libel, taxation and other crimes. I am sure that technology is used today to help in the fighting of these and many other crimes. It is still a process but I am sure it goes on more than we are ever aware of.
When it comes to a computer matching a human brain, I will say most likely no. We are still trying to figure out the human brain. A mechanical brain may have knowledge for a game show like Jeopardy but I don’t know if it will ever have the capacity to truly think and most importantly feel and understand like a human brain.
You brought up a lot of interesting points about a really cool book! Thanks!
Alison
Hi Colleen,
ReplyDeleteGreat book review. I’m sitting in my hotel room having a laugh about the internet being free because I just had to pay $15 a day to have internet access at my hotel.
I agree with it changing the way people socialize. My kids communicate so much differently than I did at their age. It’s all facebook and texting. I’m not sure that’s a good thing because sometimes they don’t get enough experience communicating face-to-face. It makes it easier to bully and makes it much easier for identity theft and stalking. Our MBA class is a perfect example of becoming educated from home.
Globalization of communication does make it hard to enforce laws but I think in the present it is hard because our government has been slow to pass laws that regulate crimes committed via the internet and needs to establish guidelines and laws to be able to prosecute people for internet crimes.
I don’t think we will be able to beat a computer at Jeopardy but computers will never have compassion, love, or the ability to reason like humans do and therefore will never be able to make correct decisions involving what’s best for mankind.
Hello All,
ReplyDeleteThere are so many interesting comments. I was reading Connie's post and thought about how the internet is free, but we have to pay to access it in most cases.
There are so many ways that business is using the internet to create wealth and from selling access to it to selling products and services on it.
This technology has changed the way we work, socialize, play, shop,learn,actually the way we live has changed so much from five or ten years ago.
I would like to read or hear more on a faith based view on the impact of technology on our lives. It must bring about a lot of debate.
Cheryl H.
Hi Colleen,
ReplyDeleteYour review is really bringing some really great points. I agree with Connie that our MBA class is an excellent example of using technology for education. If we had to physically go to class, I am not sure if I or many others would be able to achieve this goal!
When it comes to technology and bringing faith into our lives Cheryl, I personally like to think that technology, again, is a great educator. It allows us to learn about one another's religious beliefs. Not only does it help us learn about one another but we also learn more about our own beliefs while allowing us to find others that have the same beliefs. Personally it has assisted with me better communicating with my priest. I can speak with him online about various things, get involved with church events, etc.
Nothing will take the place of face to face communication and the emotions it can bring, but it does help in staying in touch on a regular basis in all aspects of life.
I look forward to seeing what is next!
Interesting blog, I really liked the information on the Internet and communication, especially how it tied in with Egypt. In answering your first question I feel that countries or maybe even the world will start to band together. Having so many ways to communicate I feel will really help us politically to continue to become closer. We can already know what is going on basically everywhere around the world know.
ReplyDeleteSecond question it s tricky one. That is something that just would have to be monitored by someone specific and then traced. Which I'm sure we do now.
Third I don't believe that computers will ever be similar to a human unless they gain feelings I don't think that there is a possibility that they will ever come close.
Hi all,
ReplyDeleteShelley, I thought that your comments about computers vs. humans was well stated. While computers have the ability to adapt in some senses, I agree that technology will not be able to match the spontaneous connections and passion that are necessary for creativity. Also, not that I know that much about computers, but I find it hard to see in our near future any kind of computer that can make decisions outside of binary code (pretty black and white) :)
Hi Everyone,
ReplyDeleteI was going to try and comment back to everyone individually but there are so many great insights here that it would take too long. Thanks to all of you for your thoughts. Technology truely has changed our lives in just about every way and continues to evolve. It makes thingse easier but also has drawbacks. Computers are no match for the human brain.
Connie,
ReplyDeleteYou did a great job on your blog, and I like how your significant topics stand out. Wow, a lot of great comments too!
The Internet is just one piece of technology that connects people all over the world in real time. Innovative technology is also invading classrooms, but this may isolate kids and prohibit them from socialization.
Different cultures are coming together and what one culture views as appropriate, another may view as offensive. Basically "anything goes" on the Internet, so people should take the proper measures to protect themselves. I recently read that China's government removes explicit and violent material from the Internet. Companies who operate in China, like Google have to obey this censorship.
A computer will never be the match to a human brain because it could never send signals to all other parts of the computer to sense, have creative and original ideas, make decisions, learn, etc. If computers ever advanced to be moderately close to the human brain, it would be extremely expensive.
Jbeard: I really like what you said about children and missing out on socialization. I guess I never really thought about it, but are kids really losing that socialization when they are constantly on twitter, facebook, myspace etc.? Its almost as if they are constantly socializing and when they are not on the computer they are at school with friends, or hanging out after school, or doing a sport.
ReplyDeleteI would like though to agree with your comment regarding differences between cultures. I really think that your insight regarding Google's policies were very interesting and helped me to be able to see even further into the topic. Thanks for the insight.
Hello Colleen, great book blog! This book looks very interesting, and is another book that I will be adding to my summer reading list. I enjoyed reading you first section on communication trends. Only a few years ago things I lacked things like a cell phone, the Internet, and even Facebook. Today I use all of them quite often in order to communicate with those in my life.
ReplyDelete1. Technology will only become more used in the world, and gap the distance. Not only to bring about political change, but also to start new ideas. In the last election, politicians even found websites like twitter crucial towards their political campaign.
2. The Internet is hard to inforce. Unless you established strict firewalls that countries like China utilize, I don't think it will be possible. It's up to each person to both use the Internet ethically, and avoid content that goes against your morals.
3. While computers will be able to become more knowledgeable, I don't think they will ever be completely human. Humans posses things like free will, and individualism that computers will never be able to compute. Great questions!
Matt Davies
ReplyDeleteMBA 726
Book Analysis Discussion Questions
June 19, 2011
Colleen Abt, “The Death of Distance”
How will the death of distance continue to shape our society in the future in regards to politics?
The death of distance will continue to shape our lives. Hopefully we can learn to become more responsible with the awesome abilities we have at our fingertips. We need to act responsibly and deliberately when we post thing online because the world really is watching what we do.
I don’t think the Cold War would have lasted over fifty years if we had the internet in 1945. I say this because internet empowers people with information and imagery and there is no practical way to censor it. Take the case of Egypt. If someone posts something that puts a nation or its government at risk, the individual who posted the information may suffer serious consequences but the information is no longer secure and the rest of the world is free to see what happens and judge on its own. The power of global public opinion is very powerful.
Bottom line, it’s no longer realistic for companies and nations to continue to believe they can keep people in the dark. If East Germans are seeing the benefits of West German life, they’re going to demand the same opportunities from their government officials.
Globalization of communications makes it harder to enforce laws. How can the Internet be regulated to protect world citizens against terrorism, child pornography, libel, taxation and other crimes that are easier to commit because of Internet?
Internet cannot be effectively regulated any more than closed circuit television can be censored. The responsibility of censorship belongs with the end user or consumer because nobody has the right to decide what is and is not offensive. I will decide offensive or objectionable material for myself and, as an American citizen, take responsibility for myself if I should decide not to watch something. With respect to sensitive information, companies need to be responsible with how it’s handled and transferred. I remember a few years ago there was a problem with UPMC releasing sensitive patient information online for quite a few people signed into the company’s health plan. It came down to a technological oversight that was quickly corrected but the company suffered scrutiny as a result. There will never be a perfect policy or set of guidelines in place to account for every possible contingency but companies need to be prepared for problems and react in the best interest of the customers (or victims) when the security of sensitive information has been compromised. Honesty is the best virtue.
Recently, Watson, supercomputer appeared the game show, Jeopardy. Do you think a computer will ever be a match for the human brain?
I think a computer will be a superior match for most human brains but not the most practical and innovative human brains. Some, not all, human beings, still recognize when and how to improvise, adapt, and overcome difficult challenges. Computers lack emotion and therefore, cannot match to the full spectrum of human intelligence.
Hi. It’s Matt A. I agree with you that communications technologies benefits will far outweigh the negatives. Wikipedia.org for example has creating the most extensive free encyclopedia ever and it is all due to the use digital information versus printed information. Printed information has the characteristic of being finite were as digital is move portable and can be stolen remotely, which is where people get worried about privacy. In the end, it is all about security. Printed information can be stolen just like digital and it is up the possessor to secure the information.
ReplyDelete